Let your love flow for Toyota

I’ve got to admit, the new Prius commercials are beyond awesome. I enjoyed the celebrity edited chevy commercials lately, but these have an amazing ability to get the point across thats beyond cool, flashy, and hip.

The commercials capture the whimsy and play that the Prius brand has built itself on.

But what I want more.. is for Toyota to release the Petra Haden sung songs. I’ve heard they might be working on it. I’m an impatient bastard and its the one part of the marketing strategy that always fails to me. Connect the song to the brand NOW.. not later.. not after I’ve forgotten it.. not after I’ve moved on. MAKE the connection NOW.

Sure, songs are overused in this day and age.. but covers delivered in a new way.. are a brilliant way to leverage a new version positioned toward your brand without the crusty backlash of ‘ruining’ the classics.

Another great example to me is Lincoln’s “Luxury at Lightspeed” http://www.lincoln.com/extras/tvads.asp – which is a cover of Major Tom by Shiny Toy Guns.

In doing this rant I found out it was now available on iTunes, and is now gracing my library with its presence awaiting the Prius’ commercial covers.