The commercials capture the whimsy and play that the Prius brand has built itself on.

But what I want more.. is for Toyota to release the Petra Haden sung songs. I’ve heard they might be working on it. I’m an impatient bastard and its the one part of the marketing strategy that always fails to me. Connect the song to the brand NOW.. not later.. not after I’ve forgotten it.. not after I’ve moved on. MAKE the connection NOW.

Sure, songs are overused in this day and age.. but covers delivered in a new way.. are a brilliant way to leverage a new version positioned toward your brand without the crusty backlash of ‘ruining’ the classics.

Another great example to me is Lincoln’s “Luxury at Lightspeed” http://www.lincoln.com/extras/tvads.asp – which is a cover of Major Tom by Shiny Toy Guns.

In doing this rant I found out it was now available on iTunes, and is now gracing my library with its presence awaiting the Prius’ commercial covers.

Trying to reclaim some of that though. The first step was cleaning my desk and for the first time in years its close to being just monitors, keyboard, wireless mouse and a drawing tablet.. and maybe a scanner off to the side.

I’ve moved things around, and moved external drives to shelf nearby and I’m gonna get a little cart to store CDs and such and store the things I think I need, but really dont. I’m trying to use the psychology of this situation for myself. I figure I can’t change my habits overnight, but if I have a simple alternative that I can store crap in and wheel it around and clean it out every now and then.. my desk stays.. AWESOM!

For to long my brain has been cluttered, which has lead to a cluttered space. Slowly that is being changed. Just like this blog is about to change.

Back to its simple roots.

Imma start to get this shit tinyfied.

However, the internet is to big.

Millions of pages, billions of megabytes of bandwidth, trillions of dollars in electricity for servers. But what if.. what if all information not updated for a year, was archived and deleted. Sure it would be a huge undertaking. But the benefits in infrastructure could actually be huge.

I’m not a number cruncher, but one could argue, if Google for example under federal subsidy, archived every US domain. Then we created an Archived Status Code… similar to those that already exist.. we could actually prevent search bots and other bots from constant indexing, while still maintaining access to the content.

If the content were to then be updated later on, the status code on the server would change, flagging it for indexing, esp if an archived version existed on major search providers as part of its service.

Sure.. cached versions exist, but they dont stay long… sure the archive.org wayback machine is a great step.. but it doesnt do a great job of… archiving in my opinion.

Having a server status, means the server wouldnt have to spend time and resources dealing out requests, meaning less bandwidth, less electricity, less cost, less consumption.

Why would search providers do this? Forgive me if I’m wrong, but isn’t there something called the Library of Congress.. there needs to be a digital equivelant, archiving history is important. Anyone can publish something, sure, but that shouldnt change the purpose of such a task. To have a record of the past.

New things inbound, watch out.

I’m not a fan of Browser Rage, I’d rather there be some day, the ability for me to write about Browser Zen, the day that all the display engines made the same decisions and did the same thing.. but that will never happen, people wouldn’t be able to handle excitment, most designers would die from heart attacks and it would probably set us back.. but I can dream.

Another thing that I found out this afternoon was that Matt Thomas (of Wordpress) not only went to SCAD around the same time as me… he also lived in the same apartment complex.

Pretty funny because I’m sure our paths must have crossed at one point.

Last thing… I just realized I started at CRG around the same time as my new job… 5 years ago.. how time flies, and how things have changed.

So I was like, crap I really wanted some of those pads a while back and forgot all about it.

I just bought 3 packs of 3, free shipping is a good thing, hehe. Hopefully I’ll have them by the end of the week to take in to the new job as my new notepad of choice. It really fits how I take notes, and really should work very well for the type of things I do on a daily basis.

I’m trying my best to get rid of the ones that are no longer important, don’t work etc.

However, I’m getting darn sick of how a select few, namely the creative design firms continue to run window resize scripts. It’s down right annoying and I don’t like it.

I’m finally getting used to what streets connect to what and have been driving different ways to and from Mzinga at my new job. Speaking of which Josh even pointed me to (another) Andrea’s in downtown Woburn where I snagged some pizza last night before heading home. Nothing like good pizza after a great second day to just be the cherry on top.

Today we went to Flatbread’s for lunch, which was a great time, despite the fact that I guess they forgot about me on the first trip down there only to realize, wait, where’s Matt.. I didnt know, and they came back, so meh just a funny part of the day. I’m a big fan of Flatbread’s in Portland and had mentioned last night that I had no clue they had 6 other locations, much less one like a 1/2 mile down the street.

Enough about food, I should be getting pictures on the wall finally in the next couple days, and I’m probably gonna move one of the computers into the other room and set the scanner up in there so that when I draw I can just digitize it in there. It didnt occur to me until the other day, but seems like a good setup for that computer. Then I think I’m finally gonna setup the touchscreen monitor on the kitchen table and have some geek fun with it.

Getting some of the shared server stuff moved over to the newer (month-old) virtual dedicated server is still on the goal list, I might move this blog over in due time. Faster, Better, Stronger is never a bad idea.. but only if its worth my time right now, haha.

They seem happy, which is good and already put it out there if I have more ideas to let them know. A creative outlet is always a good thing.

I’m definately on track to work with the new 360 UI in time, which should be a lot of fun.