It started out as a way to show on my design reel, that I had 3d experience, and it was something very different than most people were doing. Later I just used the last stage of the animation, then I started really liking just the silhouette of the object, which later became what I called my personal mark.

Now its been tweaked to go along with some other branding, and some other ideas.

Thats why the name of this site is, Design Evolves, because I it does. Artists and designers that dont normally get left behind. All the greats have periods, and that only comes through evolution of ones design sensibilities.